1. The Early Bird
You know those episodes of Extreme Couponing where they know they’re going to take eight hours to shop at a single store and they plan accordingly? Well The Early Bird always wants to get the biggest selection for the lowest price. They’re up at 5 am on Boxing Day and get to the department stores before they open. When the malls open at 8 am, they’re there too. It’s insane, but they score amazing deals. They finish Boxing Day with an impressive stash for very little money. They relax for the rest of the week.
Shopping result: presents for every occasion in 2014, Christmas-themed everything, furniture, housewares, clothing for themselves, clothing for their roommates
2. The Late Worm
This shopper is primarily shopping for themselves. They fight for parking and wander the aisles of stores looking for inspiration. They don’t really have a list, but they will pick up items that they like. They often end up with a great find that they tell their friends about. This shopper will be in and out of the malls between Boxing Day and New Years Eve.
Shopping result: one fab find, a pair of jeans, a few tops, a few knick knacks
3. The Online Shopper
You will never see this shopper, and they will probably score better deals than The Early Bird or The Late Worm. They don’t prepare as much as The Early Bird, but they spend a lot of time at the Checkout page of the website. The thing about the Internet is that the deals are everywhere, so The Online Shopper is searching every RetailMeNot look-alike for coupon codes to stack. The results of their shopping are impressive, but they’ll have to wait about a week before they receive everything that they ordered. Some will buy a lot, while others are just in it for the deal.
Shopping result: a few tops, books, jewelry
4. The Confused Shopper
This shopper forgot that Boxing Day existed and just happened to need some socks that day. They do not understand why the parking lot is so full, nor why the lines are so long. They comment on how disorganized the shelves are, and remind themselves to shop at non-peak hours in the future. Most will buy their socks and leave, while others will be too frustrated to wait in line and will come back another day. They will realize that it’s Boxing Day when they get home.
Shopping result: 6 pairs of socks