I got the chance to interview Jorge Schura, who is studying business administration at IE University in Spain. He is an entrepreneur and big advocate of personal branding, having co-founded Tyba, a professional network for students and grads, in 2010. He is currently the Director of Business Development for Tyba, and he’s working with CampusRiot to increase exposure for Tyba’s relaunch next Tuesday. Stay tuned for exclusive opportunities for CampusRiot readers, and meanwhile, read the interview!
About the Co-Founder
PN: Tell us a little bit about yourself.
JS: I am half Spanish and half German, but I was born and raised in Madrid. Currently, I am studying business administration at IE University with a specialization in finance.
PN: You’ve taken an active interest in the stock market since you were 15 years old. What inspired you to invest in the stock market so young?
JS: My father has always taught me a lot about finance since I was a kid, so my interest was peaked at a very young age. I wanted to get first hand experience to apply the basic concepts I knew and to learn from the actual process.
PN: You’re in your final year of studies at IE University. Do you have any big plans for your final year of college?
JS: In this last year, we only take elective courses, which allows me to specialize and dig deeper into the areas I am more interested in. Admittedly, it is pretty exciting. We also have to write our final thesis where we have to apply everything we have learned throughout our undergraduate career.
PN: What are the biggest life lessons you learned while in college?
JS: I have learned a lot of lessons at IE University, but the biggest life lesson I have learned in college thus far is that you have to do something you love. It’s got to be something where you are happy waking up, going to the office, doing something that motivates you and getting the feeling you can identify with. If you do something like that, you will be happy on one hand and on the other hand, you will increase your performance effectiveness and success.
About Personal Branding
PN: If you could describe your personal brand in 5 words or less, what would it be? What makes you, you?
JS: Highly motivated, dynamic entrepreneur
PN: Why do you think personal branding is so important for college students?
JS: In today’s society, companies care more and more about personality and organizational fit. So, if students are just a black and white page shown by his or her resume, it does not fully represent who they truly are. As a result, it is very difficult for the person to get hired. Having a personal brand means saying “Hey world! This is me, and I am amazing.” It means making people associate you with your strengths and the good things about you.
PN: What advice do you have for students struggling to create their own personal brand?
JS: Don’t try to follow any pattern of what the perfect candidate or student has to be. We all have strengths and weaknesses and nobody is going to believe in your personal brand if you are not sincere. Promote only the things you know you do best, that way not only will more people believe what you say, but you will also be happier in life, as well. You will work best when you recognize the skills you have and use the skills you love.
PN: Tell us a little bit about Tyba, the company you founded in 2010.
JS: Tyba is a professional network focused on students and recent grads. With Tyba, you can create your own website in a few minutes with no prior technical knowledge needed. You don’t only show you academic and professional experience, but you also get to show who you really are by showcasing your personality, interests, skills and all the information that is important to recruiters and you cannot show on LinkedIn or with your resume.
JS: LinkedIn’s average user age is 43. The reason for this is that LinkedIn is basically your digital resume; it doesn’t give too much additional information. Students and recent grads usually do not have much to say in their resumes. Normally it consists of their degree, maybe a second language and in some cases an internship. It certainly doesn’t represent who that person really is and all the potential that candidate has. On the other hand with Tyba, when you create your website, you don’t just show your academic and professional trajectory. In addition to showcasing your professional side, you get to express who you are, what your personality is and therefore what your real potential truly is.
PN: You mentioned that Tyba is currently undergoing a relaunch. What inspired this change for the website?
JS: Yes, we are relaunching the product this Tuesday, and we are really excited about the new release! The version we had until now was an open beta to test our product and see what our users valued the most and what they were missing. The new version will look more professional, have better looking designs for the sites and many features that our users and recruiters have been requesting.
PN: You’re working on relaunching Tyba while still in school. Have there been any challenging/gratifying moments of doing both at the same time?
JS: At IE University, here in Madrid, they emphasize the value of entrepreneurship and have really helped us with Tyba. It has been really gratifying and helpful along the way. However, sometimes it’s been a little difficult, especially during exams in terms of time management, but we’ve managed to hang in there.
PN: Looking to the future, where do you see Tyba in a year? In 5 years?
JS: I would really love to have the opportunity to make Tyba go viral in this coming year, so that people all around the world can finally get a fair chance of showing recruiters who they really are and can highlight all the potential that lies within them. Five years is still far away, but I see Tyba established as the biggest professional network for students, recent grads and young professionals.
PN: Any advice for student entrepreneurs like yourself?
JS: I see a lot of students with great ideas who are scared of launching a company, because they fear failure. Most entrepreneurs are not successful in their first venture, and it doesn’t matter. You really learn a lot and can turn what you experienced in the failure into future success with another venture.
PN: Any last words of advice for the CampusRiot audience?
JS: To be blunt, if you survive college but you are not able to survive your professional career, you are screwed! So, elevate your professional potential with Tyba and land the job of your dreams.