“Think outside the box”. Cliché, but so true. This could have been one of the things that an awesome woman in Oklahoma City had in mind, when she planned to start her mobile boutique called Cargo Room.
Cargo Room is the premiere mobile boutique of Oklahoma City – a brain-child of mobile boutiques expert, Heather Parsons. This 84-square foot trailer first roamed the streets on July 18, 2014. The space may be small but it is filled out with the latest fashion pieces and it even has a dressing room!
Ever since her childhood days, Parsons says fashion is something that she loves. As most little girls do, she played dress-up with her Barbie’s, as well as do doodles and sketches of several dresses and tops. Growing up stuck with that passion, she studied fashion at the University of Central Oklahoma.
One time in college, she was presented the big opportunity to study a semester in New York’s Fashion District: a chance that she could not decline. Coming to New York, she was smitten! She finished a summer internship to learn more about the fashion industry.
She came back to Oklahoma after summer ended; though, she got an offer to work in a small fashion house. Considering as New York is one of the best fashion hubs in the world, she caught the entrepreneurial bug. She wanted to try something new using the new knowledge and skills she has acquired. That was when she decided to get her Master’s degree in Entrepreneurship.
Through that program, she had spent six weeks in Cape Town, South Africa. There, she had done some business consulting, and has worked with small businesses, which prompted her to think outside the box and look for new business ideas. Upon returning to the US, she saw an article about mobile boutiques in the Washington Post – and that became a Eureka! moment for her. She knew right then, that was what she was meant to do.
The Thought Process
Interacting with people is one of the best things that Heather enjoys about her mobile boutique. Going to new areas, as well as joining unique festivals, are among others. Additionally, she loves to pick out the fashion items for her customers!
She also says that during the building process, her brain’s creative juices continue to develop. Since this is a unique concept, she notes that clever alternatives are always welcomed.
Have you tried shopping in a mobile boutique? How did it went?