By now just about everyone knows about what crowdfunding is and how effective using the right crowdfunding platform can be for raising capital to power a big idea. What many don’t have so firm a grasp on, though, is how to leverage other platforms like social media to enhance a message and increase the effectiveness of a crowdfunding campaign.
It’s easy to overlook, but boosting your signal through social platforms can vastly extend your range and give you a leg up in achieving your funding goals. You crowdfund online; social media sites operate online; it’s a match made in heaven. So, how to do it?
Careful Idea Planning
Before you do anything else, you have to know what your goal is. How does this play into crowdfunding on social media? When you put your idea out there, you’re going to get feedback, in the form of curious questions and even some stern challenges to what you are doing.
You have to engage with this feedback, providing honest and succinct answers that get to the heart of what your idea is all about, why you and your team are the best for the job, and how the solution that you have devised is a unique one that will bring significant advantages to the issue you plan to tackle. In other words, know what you’re talking about before you step into the crowdfunding arena!
Choose Your Networks Wisely
There are more social media sites than you can shake a stick at nowadays. Which ones will you use for your campaign? It’s a fair question, and the answer lies where your audience does. You need to ask yourself, “which platform will allow me to expand my reach the farthest.” Twitter, for instance, allows for quick expression of rapid-fire ideas and has an audience that runs the gamut. Facebook is an old standby, and suitable for almost any project or idea as long as it’s “family friendly” enough.
Then you’ve got platforms that tend towards visual content, Instagram, for instance. Some of these platforms have an audience that skews younger, Snapchat, for instance. You’ll have to take all of these factors into consideration when choosing the right social networks to target.
Build Your Audience First
You need to generate hype around your idea and get a dedicated following before your crowdfunding campaign hits.
This will make individuals much more inclined to fund and share your idea because they already have a connection with you and your team.
This starts by being able to properly explain your ideas in a way that is engaging (like we covered in our first step). Building growth on social media is an involved process that takes some dedication, but you can employ a few growth hacks and strategies that will kickstart you to the next level.
Engage Your Audience
You have to build your momentum to gain a bigger audience, so that means engaging your audience on social media in a way that is meaningful, but you don’t want to overdo it, though, as you’ll risk irking your fanbase.
You’ll have to build interest by laying out ideas in a well thought out manner, and you’ll definitely want to keep backers up to date on what you’re doing. Combine these strategies, and watch your crowdfunding success grow to new heights.
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audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition. You can contact her on Twitter.