Landing a job in this economy can be tough, especially for recent grads. However, with the rise of social media, job seekers are now able to get noticed by employers in ways that were not previously possible. Follow these four steps to use social media to your advantage and stand out to employers!
Step 1: Make a Target Employers List
The first step to getting noticed by employers, is to figure out which employers you want to notice you. So, do some research and identify employers or companies that interest you!
Depending on your preferences, you can search for companies by industry, location, salary, etc. A simple Google search for ‘PR (or any other area of interest) jobs in [CITY]’ or ‘Best companies to work’ should get you started. Browse the search results and take note of companies/opportunities that look interesting to you.
Identifying companies that you want to work for is the first part, the second part is identifying whom within the company you want to get noticed by. If the company is relatively small, look for the Founder or CEO as they probably have a direct hand in the hiring process. Or, if the company is bigger, then you will probably want to look for the head of HR.
Make a spreadsheet of your company research to stay organized. Be sure to include name, email, company info, and twitter handles.
Now that you have a list of employers that you want to target, it is time for step 2!
Step 2: Shape Your Twitter And LinkedIn
As far as social networks go, you will primarily use Twitter and LinkedIn to interact with your targeted employers. So, in order to be the part, first make sure that you look the part.
For Twitter, this means having a professional bio and tweeting relevant links pertaining to your industry. If you are interested in a job in marketing, then be sure to mention something about marketing in your bio! It can be the first thing that people notice when they come across your profile so you want to be sure it conveys your objectives clearly. Furthermore, start tweeting and re-tweeting things that are about marketing. Find top marketing blogs and tweet links to articles that interest you. Follow well-known marketers and re-tweet them. Frame your twitter to look the part so that when a potential employer comes across your profile, you already appear to be a part of the industry. Use these same tactics to frame your twitter for jobs in PR, start-ups, sales, etc.
On LinkedIn, you want to make sure that your profile accurately conveys your objectives as well. Make sure your profile is filled out 100% and you clearly state your employment goals in your summary. Furthermore, join relevant groups in the industry that you are interested and share pertinent industry articles. Again, the goal here is to look like you are already a part of the industry when someone comes across your profile.
Step 3: Engage!
Now that you have your Twitter and LinkedIn framed correctly, it’s time to engage with the people on your spreadsheet from Step 1. Start by adding the people from your spreadsheet to a unique Twitter list. Name your list something complimentary like “Best PR Companies” (if you are targeting PR) or “People I Admire”. That way, you will peak the person’s interest when they see that they are added to your list.
Next, you want to monitor your list and engage like crazy! Favorite tweets, re-tweet, and respond to tweets from the people on your list. The more you engage with the people on your list, the better chance that you have of standing out. If you have framed your Twitter profile and engaged well enough, then some of the people on your list should start to follow you back.
Bonus Tip: Follow your target companies’ blogs and tweet posts that they share. When you tweet their posts, be sure to include @[twitter handle] so that the person is notified that you shared their post. Bloggers love when people share their content so this is a great way to get noticed.
Step 4: Apply With Confidence
You have identified companies that you are interested in, framed your social media to look the part, and are interacting with the targeted people on your list. Now, when an employer comes across your social media profiles, they will know that you are a serious candidate. Apply to jobs confidently knowing that your social media profiles are working for you and not against you.
Even if you successfully follow these 4 steps, it can still be tough to get a job. But, if you continue to interact with companies you are interested in, your strong social media presence will be noticed and help you standout from the crowd. So go ahead and get started! Best of luck and let me know how it goes.